Novela Digital | Digital Marketing Strategy Consultancy

Novela Digital,
a digital marketing strategy consultancy.

We specialize in crafting customized strategies that empower businesses to achieve their goals with precision and impact.

Who are we?

At Novela Digital, we understand that every business is unique, and we offer a fresh approach to crafting growth strategies that suit your specific objectives. Instead of retrofitting standard digital marketing solutions to a business, we take a customer-centric approach to determine the best mix of channels suited for your business.

Subsequently, we provide a fractional marketing team with channel-level experts, ensuring operational excellence to deliver your tailor-made strategy.

Why work with us?

In a world of uncertainty and shrinking marketing budgets, the demand for high-quality digital marketing experts remains constant. While businesses possess internal expertise, there is an increasing need for a fractional marketing team capable of developing a comprehensive marketing strategy and executing it iteratively.

At Novela Digital, we offer a faster go-to-market alternative to building an in-house team. Our flexible fractional marketing team provides strategic and operational expertise on demand. We collaborate with diverse businesses, catering to their unique requirements and delivering exceptional results that surpass expectations.

Contact us today to discover how our services can help you achieve your business objectives efficiently and effectively.

We can help you with

Every business is different and unique. Therefore, we believe in creating tailor-made solutions that suit each client’s specific needs and goals.

Our fractional marketing team will understand the business landscape, customer journeys and translate your current challenge into an actionable strategy.

We create effective customer acquisition strategies for business growth. Our team collaborates with you to analyze your target audience, industry, and challenges. We develop an integrated acquisition strategy using SEO, PPC, social media, content, email marketing, and more. This approach ensures your brand message reaches and resonates with your audience across platforms, maximizing impact and marketing efficiency.
Retaining a customer is far more cost-effective than acquiring a new one. Our team works closely with yours to understand your customer behavior and identify opportunities for retention. We develop personalized communication plans, loyalty programs, and targeted offers to foster ongoing customer relationships. By continuously monitoring and optimizing our strategies, we help you reduce churn and increase customer lifetime value.
A comprehensive customer engagement strategy is essential for building strong relationships and fostering active participation from your customers. We create personalized and interactive experiences through various channels such as social media and peer-to-peer marketing(email/WhatsApp). By leveraging data and analytics, we continuously optimize our strategies to enhance customer engagement, drive brand loyalty, and increase customer satisfaction.
When it comes to launching a new campaign or pitching a project to a client, a robust and integrated digital marketing strategy serves as the foundation for success. We offer comprehensive support across multiple channels, including social media, influencer marketing, and performance marketing, tailored to your business goals. With our expertise and data-driven approach, we develop cohesive strategies, execute them seamlessly, and optimize for maximum impact.
A strong go-to-market strategy is crucial for successfully introducing and positioning your product or service in the market. We leverage market research, target audience analysis, competitive analysis, positioning and messaging to propose the go-to-market strategy.

Looking for something specific?Talk to us about it.

Digital Strategy Development

Leverage the power of integrated digital marketing strategy crafted to suit your industry, business essence, and untapped customer potential.
Digital Marketing Audit and Analytics

Analyse the effectiveness of your current digital marketing strategy through our comprehensive audit. The audit is complimentary if you entrust us with a strategy project based on our findings and recommendations.
Performance Marketing

The most time-efficient way to get qualified prospects and new customers - placing ads effectively on search engines or social platforms. We put your brand in front of the right target audience in the right context, at the right time.
Social Media Marketing

Leverages the power of popular social media networks to build your brand, increase sales, and drive website traffic. We create social media content that is tailored to each platform and then delivered to the right audiences.
Search Engine Optimization

Grow your business by increasing your brand’s organic visibility on search engines. It is one of the most effective ways to reach your potential customers in an increasingly competitive marketplace.

Meet Our Founder, Supriya Jain

15+ Years of Experience | Brand Management, Digital Marketing & Growth Strategy

APAC & Middle East | Experience in 10+ markets

Diverse Industry Experience | Insurance, Media, Travel, Beauty, FMCG, Data Centers, Agency

Vision | Build a fractional marketing team which aims at solving clients' challenges from a business-centric mindset

“My passion lies in driving growth and helping businesses unlock their full potential.”

With my strategic expertise and diverse experience, I bring a unique perspective to the table and work closely with my clients to develop customized solutions that meet their specific needs. Whether you're looking to increase your online visibility, improve your lead generation efforts, or streamline your marketing operations, I have the skills and know-how to help you achieve your goals. Together, we can take your business to new heights and achieve success.

— Supriya Jain